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Item type: Item , Mintaqa hunarmandchilik mahsulotlarini rivojlantirish hamda brendlarini shakllanishga ta'sir etuvchi omillarning tizimli tahlili(Yashil iqtisodiyot va taraqqiyot, 2025-02-01) Norqobilova, FeruzaMazkur maqolada mintaqaviy hunarmandchilik mahsulotlarini rivojlantirish hamda ularning brendlarini shakllantirish jarayoniga ta'sir ko'rsatuvchi omillar tizimli yondashuv asosida tahlil qilingan.Item type: Item , MINTAQA XALQ HUNARMANDCHILIGI MAHSULOTLARNI INTELLEKTUAL MULK SIFATIDA PATENTLASH ASOSLARI VA SINERGIK YONDASHUV ASOSIDA TEXNOLOGIYALARINI TAKOMILLASHTIRISH(2025-06-23) Norqobilova, FeruzaUshbu maqolada hunarmandchilik sohasiga 3D texnologiyalar va IoT (Internet of Things) integratsiyasini o‘rganishdan maqsad — an’anaviy ishlab chiqarish jarayonlarini zamonaviylashtirish, mahsulot sifatini oshirish, ishlab chiqarish samaradorligini kuchaytirish va global raqobatbardoshlikni ta’minlashdan iborat bo‘lgan taklif va tavsiyalar ishlab chiqilgan.Item type: Item , IPAK QURTI URUG‘CHILIGI TIZIMINI RIVOJLANTIRISH YO‘LLARI(2025-04-25) Xasanova, RayhonaMaqolada ipak qurti urug‘chiligini rivojlantirish yo‘llari va bugungi kundagi ahamiyati. Ipak qurti urug‘chiligini ilm-fanga rivoji hamda yanada takomillashtirish yo‘llari va rivojlanayotgan mamlakatlardagi o‘rni shu sohani yanada rivojlantirish takomillashtirish keng taqbid qilish bo‘yicha taklif va mulohazalar xulosalar atroflicha yoritilib berilgan.Item type: Item , ZAMONAVIY LOGISTIKA TENDENSIYALARI(AKTUAR MOLIYA VA BUXGALTERIYA HISOBI ILMIY JURNALI, 2025-03-01) Olimova, BahoraUshbu maqola zamonaviy logistika tendensiyalarini o‘rganishga bag‘ishlangan bo‘lib, logistik tizimlarda yuz berayotgan yangi o‘zgarishlar, raqamli texnologiyalar va avtomatlashtirishning ahamiyatini tahlil qiladi. Tadqiqotda logistik jarayonlarni optimallashtirishda sun’iy intellekt, Internet of Things (IoT), bulutli texnologiyalar va avtomatlashtirishning roli ko‘rsatilgan. Maqolada ekologik barqarorlik masalalari, kichik va o‘rta bizneslarning raqamli transformatsiyalashdagi to‘siqlar va imkoniyatlar ham muhokama qilingan.Item type: Item , УСТОЙЧИВЫЙ ТУРИЗМ КАК МАРКЕТИНГОВАЯ СТРАТЕГИЯ(AKTUAR MOLIYA VA BUXGALTERIYA HISOBI ILMIY JURNALI, 2025-03-01) Murodova, NargizaThis article examines sustainable tourism as a marketing strategy for tourism companies in the context of modern challenges. Particular attention is paid to the impact of sustainability principles on the competitiveness of companies, the formation of their image and increasing consumer loyalty. The article also discusses the challenges that companies face when implementing sustainable practices, such as high initial costs and the lack of universal standards.Item type: Item , РOЛЬ БРEНДИНГA В УСПEШНOМ МAРКEТИНГE ФEРМEРСКИХ ХOЗЯЙСТВ(XORAZM MA’MUN AKADEMIYASI, 2025-02-01) Nazarova, GulruhВ стaтьe рaссмaтривaeтся рoль брeндингa в успeшнoм мaркeтингe фeрмeрских хoзяйств. Брeндинг стaнoвится вaжным инструмeнтoм для привлeчeния внимaния пoтрeбитeлeй, сoздaния лoяльнoсти и увeличeния прoдaж в кoнкурeнтнoй срeдe aгрoбизнeсa. Aвтoр aнaлизируeт ключeвыe элeмeнты брeндингa, тaкиe кaк визуaльнaя идeнтичнoсть, уникaльныe тoргoвыe прeдлoжeния и storytelling.Item type: Item , Marketing of Ecological and Organic Products, Strategies and Development Paths(2025-07-01) Nazarova, GulruhCurrently, the marketing of ecological and organic products is gaining increasing importance around the world. The growing demand of consumers for environmentally friendly and healthy products creates the need to introduce new marketing strategies in this area. This article analyzes the important aspects of ecological and organic product marketing, effective strategies, and development paths of the industry. Innovative marketing approaches, including digital marketing, ecological branding, green advertising, and customer influence strategies, can yield effective results in the organic product market. In addition, the introduction of international ecological certificates (EU Organic, USDA Organic, ECOCERT) and local standards increases confidence and competitiveness in the market. The results of the study show that the use of social networks, e-commerce platforms, and direct sales channels is important in promoting ecological products. At the same time, state support, consumer awareness, and the development of sustainable production systems are among the important aspects of ecological product marketing. The article provides suggestions for improving the marketing of ecological and organic products and highlights the future prospects of this industry.Item type: Item , MINTAQA SANOAT KORXONALARIDA INVESTITSIYA JARAYONLARI RIVOJLANISH TENDENSIYASINING STATISTIK TAHLILI(YA S H I L I Q T I S O D I Y O T VA TA R A Q Q I Y O T, 2025-03-11) Quvatova, GulzodaUshbu maqolada mintaqaviy sanoat korxonalarida investitsiya jarayonlarining rivojlanish tendensiyalari statistik tahlil asosida o‘rganilgan. Tadqiqotda sanoat investitsiyalarining o‘sish sur’ati, tarkibiy o‘zgarishlar va ularning iqtisodiy samaradorlikka ta’siri tahlil qilingan. Maqolada statistik usullardan foydalanilgan holda investitsiyalarning o‘sish dinamikasi, asosiy omillari va istiqbollari baholangan. Shuningdek, investitsiya jarayonlarining mintaqaviy farqlari va ularning sanoat tarmoqlariga ta’siri muhokama qilingan.Item type: Item , Raqobatbardosh bozorda samarali brend yaratishning tashkiliy-iqtisodiy asoslari(2025-05-01) Temirova, FeruzaUshbu maqolada raqobatbardosh bozor sharoitida samarali brendni shakllantirishning tashkiliy-iqtiisodiy asoslari tahlil qilinadi.Item type: Item , СОВРЕМЕННЫЕ ИНСТРУМЕНТЫ ПРОДВИЖЕНИЯ БРЕНДА В УСЛОВИЯХ ЦИФРОВОЙ ЭКОНОМИКИ(2025-05-01) Temirova, FeruzaUshbu maqola raqamli iqtisodiyot sharoitida brendlarni ilgari surishning zamonaviy vositalarini o‘rganishga bag‘ishlangan. Unda ijtimoiy tarmoqlardan foydalanish, kontent-marketing va SEO (qidiruv tizimlarini optimallashtirish) kabi asosiy metodlar hamda ularning marketing strategiyalari samaradorligiga ta’siri tahlil qilinadi. Har bir vositaning afzalliklari va cheklovlari baholanib, ularni yagona brend ilgari surish strategiyasiga uyg‘unlashtirishning o‘ziga xos jihatlari yoritilgan.Item type: Item , МУЛЬТИКАНАЛЬНЫЕ СТРАТЕГИИ В ПРОДВИЖЕНИИ БРЕНДА(AKTUAR MOLIYA VA BUXGALTERIYA HISOBI ILMIY JURNALI, 2025-03-01) Temirova, FeruzaСтатья посвящена исследованию мультиканальных стратегий в продвижении бренда, которые становятся неотъемлемой частью современного маркетинга. В условиях стремительного развития цифровых технологий и изменения потребительских предпочтений, компании все чаще используют интеграцию различных каналов коммуникации для усиления бренда и достижения маркетинговых целей. Также рассматриваются практические рекомендации для внедрения мультиканальных стратегий и их адаптации к динамично меняющимся условиям рынка.Item type: Item , ВОЗМОЖНОСТИ СНИЖЕНИЯ ЗАТРАТ НА ЛОГИСТИКУ ЗА СЧЕТ ЦИФРОВЫХ ТЕХНОЛОГИЙ(Yashil iqtisodiyot va taraqqiyot, 2025-05-01) Olimova, BahoraВ статье рассмотрены возможности снижения затрат на логистику за счёт внедрения цифровых технологий. Проведён анализ современных решений, включая искусственный интеллект, Интернет вещей, системы управления транспортом и аналитику больших данных. Представлены практические рекомендации для малых и средних предприятий по успешной цифровой трансформации логистики. Обсуждаются перспективы дальнейших исследований в области устойчивого и экологически безопасного развития цифровой логистики.Item type: Item , DEVELOPING THE TECHNOLOGY FOR CREATING, RECORDING, AND UTILIZING VIDEO LECTURES FOR DUAL EDUCATION(SCIENCE AND INNOVATION INTERNATIONAL SCIENTIFIC JOURNAL, 2025-06-06) Rakhimova, DilraboThe article highlights the role of telecommunications technologies in the higher education process and the prospects for organizing distance education as a result of the development of the global Internet system. The essence of an information-based society and information-based education systems is discussed, emphasizing the importance of distance education and remote teaching in a digital society. It is noted that during the COVID-19 pandemic, all branches of the education system worldwide transitioned to remote teaching. The necessity of implementing distance education as a distinct form of education in Uzbekistan is also substantiated.Item type: Item , РОЛЬ УПРАВЛЕНИЯ ПРОИЗВОДСТВОМ В УСЛОВИЯХ МОДЕРНИЗАЦИИ ЭКОНОМИКИ(Yashil iqtisodiyot va taraqqiyot, 2025-05-01) Gulov, MuxtorВ статье исследуется влияние современных управленческих практик на повышение эффективности производственных процессов и устойчивость экономики в целом. Особое внимание уделяется внедрению инновационных методов и цифровых технологий, способствующих оптимизации ресурсов и снижению производственных затрат. Результаты исследования подтверждают, что системное управление производством является важнейшим фактором повышения конкурентоспособности предприятий в условиях экономической модернизации.Item type: Item , Synergetic Approaches of Business Entity Clusters in Regional Development(American Journal of Social and Humanitarian Research, 2025-03-01) Beknazarova, ManzuraThe article examines regional cooperation and technological integration strategies used to increase cluster synergy. Methods of increasing the synergistic effect of inter-industry cooperation, pooling of resources and innovative cluster models are analyzed. Using econometric models, advanced methods and approaches are recommended for analyzing relations between regions, resource flows and investments, as well as modeling the impact of interregional clustering on economic stability. The article reveals opportunities for deeper understanding and practical application of interregional clustering for sustainable economic development.Item type: Item , РОЛЬ ЦИФРОВОГО МАРКЕТИНГА В ПРОДВИЖЕНИИ ТУРИСТИЧЕСКИХ НАПРАВЛЕНИЙ(Yashil iqtisodiyot va taraqqiyot, 2025-05-01) Murodova, NargizaВ статье рассматривается роль цифрового маркетинга в продвижении туристических направлений в условиях цифровизации экономики. Целью исследования является анализ современных цифровых инструментов и стратегий, используемых для привлечения туристов, а также определение их эффективности с точки зрения вовлечённости потребителей и роста туристического потока. В рамках исследования использовались методы анализа вторичных данных и сравнительный подход, позволяющий выявить наиболее результативные практики цифрового продвижения.Item type: Item , Hududiy brendning turizm sanoatida marketing vositasi sifatida(2025-05-01) Murodova, Nargizahududiy brending turizm sanoatida marketingning muhim instrumenti sifatida tadqiqotchilar va amaliyotchilar o'rtasida ortib borayotgan qiziqish mavzusiga aylanmoqda.Ushbu maqolada turistik yo'nalishlarni ilgari surishda marketing strategiyasining asosiy elementi sifatida brendingning o'rni tahlil qilingan.Item type: Item , Digital Integration and Legal Innovation in Qashqadaryo Folk Crafts(Academia Open, 2025-10-01) Norqobilova, FeruzaGeneral Background: Folk crafts are a vital component of Uzbekistan’s national heritage and an important sector for regional socio-economic development. SpecificBackground: In the Qashqadaryo region, there is a growing movement to integrate traditional handicrafts withmoderndigitaltechnologiesandintellectualproperty(IP)frameworks.KnowledgeGap: However, few studies have examined how digital tools like 3D modeling and IoT are being practically applied in crafts, and how artisans interact with patenting systems. Aims: This study investigates the synergetic modernization of folk crafts through digitalization and IP protection to enhance production efficiency, design innovation, and market competitiveness. Results:Fielddata,trendmodeling,andcorrelationanalysisrevealsystemicbarrierssuchas low digital literacy, limited IP awareness, and insufficient infrastructure. Nevertheless, emerging initiatives—such as regional innovation hubs and blockchain-based IP systems—demonstrategrowinginstitutionalsupport.Novelty:Thepaperintroducesaholistic “synergistic approach” combining digital design, smart production, and legal safeguards, tailored to the cultural and economic context of Uzbek artisans. Implications: Findings support the creation of targeted policies and educational programs, positioning folk crafts within the digital economy and ensuring their sustainable, legally protected development in global markets.Item type: Item , Institutional Aspects of Regional Craftsmanship Based on The Principles of Subsidiarity and Cultural Sustainability(American Journal of Social and Humanitarian Research, 2025-06-11) Norqobilova, FeruzaIn the given research, attention is paid to the institutional background of local crafts as subsidiarity and cultural sustainability, their functions in strengthening the development of local economy and maintaining the cultural heritage of the region. Although the awareness of handicrafts as a cultural and economic resource has been increasing, effective institutional framework combining those postulates has not yet been developed clearly. In order to fill this gap, the research utilized qualitative analysis of the regional documents of an existing policy related to the family- based enterprises of the craft industry, empirical assessment of its evolution and existence in a given territory, as well as a comparison of the international experience. It emerges that governance grounded on subsidiarity promotes local initiative, whereas cultural sustainability will guarantee sustainability of traditional knowledge and competitiveness in the international markets. Findings reflect the significance of grouping family companies, mentorship in the vocations sector and incorporation of craftwork in tourism routes. The lessons provided present the framework of sustainable regional development, and it is proposed that the institutional frameworks based on cultural identity can successfully regulate the safeguarding of the heritage and modernization of an economy.Item type: Item , Mintaqa xalq hunarmandchiligini ishlab chiqarish texnologiyasini rivojlantirish metodologiyasi(innovatsion iqtisodiyot, 2025-05-03) Norqobilova, FeruzaUshbu maqolada Qashqadaryo viloyati xalq hunarmandchilik sohasini rivojlantirish va shu asosida oilaviy tadbirkorlikni qo'llab-quvvatlashish orqali ish bilan band qilish