SCIENTIFIC AND THEORETICAL ASPECTS OF INCREASING THE VALUE ADDED OF FRUIT AND VEGETABLE PRODUCTS

Abstract

This article examines the scientific and theoretical aspects of increasing the value added of fruit and vegetable products. The study provides a theoretical analysis of the mechanisms for value added formation in the agricultural sector, as well as the interrelationships between production, storage, processing, and marketing processes. In addition, the factors contributing to improved economic efficiency through maintaining product quality, reducing losses, and adapting to market requirements are highlighted. Based on a review of scientific literature and existing conceptual approaches, priority directions for improving the value chain of fruit and vegetable products are identified. The research findings are of significant importance for the development of scientific and practical recommendations aimed at increasing value added in the agricultural sector.