Makhliyo DIYOROVAUmida MAKHMUDOVA2025-09-172025-09-172025-02https://dspace.kstu.uz/xmlui/handle/123456789/214The theory and methods of studying the functioning of language in mass communication, based on speech materials in English and Uzbek, focus on analyzing media texts and their structural elements as central objects of study. In translation studies, the semantic analysis of media texts employs specific analytical methods. This article provides a detailed description of these methods.enlinguistics, media, cognitive linguistics, theory, translation.Article